七乐彩

1

TUOLISHICHANGXUQIUDEHUODONG,ZUOLEYESHIBAIZUO !

MEIYICIHUODONGCEHUAZHIQIANDOUYAOMINGQUECICIHUODONGDEMUDEYIJIMUBIAOKEQUN,FANZHIZEZHISHIDUOHUODONGCHENGBENDEYIZHONGLANGFEI。

2

HUODONGYINGXIAOBUSHITUIXIAOGENGBUSHIJINGQUCUXIAO!

HUODONGMUDEYOUSANGEFANGMIAN,YISHITUOZHANXIANGMUSHICHANGZHIMINGDU,ERSHIJIANSHEXIANGMUSHICHANGMEIYUDU,SANSHIPEIYANGLAOYEZHUPINPAIZHONGCHENGDU。HEXINSHIZHIZAOSHICHANGGUANZHUDEJIAODIANHEYULUNCHUANBODEKOUBEI。QIBENZHISHIYINXINGCUXIAOERFEIZHIJIEXIAOSHOU。

3

SHENGBANYINGTAODEHUODONGMOBANSHIMEIYOULINGHUNDE!

DUIYUYIGEHUODONGCEHUALAOSHOULAISHUO,YINWEIGUOYUJINGYANDEYINGXIANG,WANGWANGHUIXIGUANSHIYONGYIGEJINGGUOBUDUANXIUGAIDE、CHENGSHUDE、LIUCHENGWANSHANDE“HUODONGMOBAN”QUJUBANYICIYOUYICIDEHUODONG。DANSHI,TONGGUOMOBANZHIZUOCHULAIDEHUODONG,YONGJINGJIXUEDEYUYANLAISHUO,QI“BIANJIXIAOYONG”SHIZHUBUXIAJIANGDE。YOUQISHIMIANDUITONGYANGDESHOUZHONGQUNTI,NEIMEQI“BIANJIXIAOYONG”XIAJIANGSUDUJIUHUIYOUQIMINGXIAN。

4

DAZAOYOUXIYINLIDEHUODONGCAISHIWANGDAO!

YIJINGQUSHENGTAI、YOUKELVYOUSHENGHUO、DANGDIJUMINSHENGCHANDE“SANSHENGLIANDONG”WEIQIANTITIAOJIAN,YI“JINGQUXIAOYI”WEIHEXINZONGZHIDAZAOJUYOUXIYINLIDECHUANGYIHUODONG。

研究背景

DANGJINLVYOUSHICHANGCHENGXIANCHUGEXINGYOUYUDAZHONGYOUGONGCUN、LIXINGXIAOFEIYUGANXINGXIAOFEIGONGCUN、LVYOUTIYANYUFUWUKAOLIANGGONGCUNDENGDUOZHONGLVYOUXINGTAIXIANGHUJIAOZHI,

相互影响的局面,面对这种变化形势,我国旅游业必须强化自己的竞争优势,挖掘并宣扬自身独特体验价值,以适应旅游市场营销发展趋势。

ZHEIBUJINZHAOSHIZHEYIGEQUANXINLVYOUSHIDAIDEDAOLAI,YEBIAOZHIZHELVYOUCHUANBOXIANXIANGDECHUXIAN,

YIJINGBUNENGZAIYANYONGYIQIANDELILUNQUANSHIHEZHIDAO,

ERSHIPOQIEXUYAOGENSUIMEITIHUANJINGDEGAIBIAN,YINGXIAOFANGSHIDEDIEDAI,CONGZONGSHENDELIEBIANHEHENGXIANGDEZHENGHELAIBUDUANTISHENG。

活动营销不是推销更不是景区促销!

脱离市场需求的活动,做了也是白做 !打造有吸引力的活动才是王道!

·  客源地营销

·  主题化营销

·  精细化营销

·  网络营销   

·  情感营销

·  体验营销

·  植入营销

·  口碑营销

·  事件营销

·  口碑营销

·  影视营销

·  社群营销

·  整合营销

·  赛事营销

·  直播营销

·  KOL营销

·  IP营销    

·  腾冲火山热海旅游节

·  乌镇戏剧节             

·  乌镇互联网大会      

·  360度上海立体图片展

·  微信读书×同程旅游        

·  各类综艺带火旅游目的地

·  马蜂窝未知旅行             

·  去哪儿带火的遗产地      

“HUANYOUTIANSHAN — QIANLIHUANGJINXIAN”ZIJIAHUODONG

HANGZHOUXIXISHIDI“HUACHAOJIE”

XUZHOUPANANHU  “HUAKAIPANAN”HUODONG

ZOUJINHAIWANSENLIN  XIANGSHOUSHANGMEIYAQU

*MEIGUXIANG · DAIGUTAOYUAN

FUXISHANGQIANSHAN · CHUNNUANLIHUAJIE

SHUNANZHUHAI“BAIWANFANGCHE***”

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